Combining elevation with accessibility,  I build strategic brand identities and messages through cohesive, creative, and innovative design capsules that genuinely resonate.

For over fifteen years, I've been at the forefront of trends, driven by a discerning eye and a genuine passion for understanding my target audience, whether it's high fashion, performance, activewear, or the mass market.

With a sharp eye for design and a deep understanding of the current and future zeitgeist that connects with the consumer, I've built a proven track record of delivering products that strategically elevate every brand I've had the privilege to work with.

Expertise ranges in color, design, textile trends, and in-depth market studies accelerates growth and sales by fueling new product ideation and establishing a clear CMF product design point of view.

My passion for current industry trends, technologies, and sustainability extends beyond my career, influencing my holistic lifestyle. As an avid health and fitness enthusiast and a hybrid athlete, my athleticism and active lifestyle are deeply influenced by my passion for biohacking, with hobbies that constantly invite me outdoors to ski, play tennis, hike, cycle, and more.

I hold dual degrees in Business Marketing from San Jose State University in California and Fashion from Parsons School of Design in New York. I am also continuously involved in mentorship programs with design schools and within my community because I believe in giving back and fostering the next generation of talent.

Let's connect and explore how we can elevate your brand together!